Why Automation with Make.com Made Me So Happy
Make.com transformed my workflow—what used to take 40 minutes now runs in seconds. Cloud automation has never felt this creative, flexible, and fun!
Lately, I’ve been experimenting with automation using Make.com, and it has been a game-changer. Compared to the expensive and often rigid Zapier, Make.com feels more like a creative workspace—visual, flexible, and far more engaging.
I’ve used Apple Shortcuts and Apple Automator extensively, and while they’re great for local and device-based automation, Make.com is perfect for cloud-based workflows. It allows you to connect a vast range of online services, from CMS platforms like WordPress and Ghost to translation services, email marketing tools, and beyond.
From 40 Minutes to a Few Clicks
One of my recent projects involved automating content syncing between Ghost and WordPress. I used to do this manually—copying and pasting text, handling images separately, and relying on Chrome extensions to speed things up. It took me 40 minutes per article. Now, Make.com handles it in seconds.
I designed the workflow with the manual process in mind, identifying repetitive steps and automating everything possible. There are still minor tweaks I handle manually—like assigning categories and tags—but those are quick and simple.
The resulting page:
Rob Hoeijmakers
Key Insight: Start with Images, Not Text
One thing I learned while building this automation is that writing an article manually starts with text, but programmatic workflows must start with images. Why? Because the text needs image URLs.
In Make.com, this means fetching and processing images first, then inserting them into the text before publishing. A small but essential shift in mindset when working with automation.
AI + Make.com = Next-Level Workflows
Another exciting element is the ability to integrate ChatGPT via an API. This opens up a whole new world of possibilities, allowing me to prototype intelligent, agentic workflows—not just moving data around, but processing, refining, and even generating content dynamically.
Make.com isn’t just a tool—it’s a playground for automation, bridging cloud apps, AI, and efficient workflows.
Are you using automation in your workflow? Let me know how you’re making it work for you!
