Online Content
The Attraction of a Lead Magnet
Rob Hoeijmakers breaks down the essentials of using lead magnets to attract quality leads. Learn to build trust and provide genuine value with potential customers.
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Online Content
Electronic paper and digital ink explained
Why are electronic paper and digital ink so gentle to the eyes and why is it that these screen consume so little energy.
Online Content
Digging into Web3
Web3 is not so much a fact yet but more of a vision and perhaps best explained by looking at what Web1 and Web2 entailed.
Marketing
Review: Building a StoryBrand, Donald Miller
Donald Miller's Building a StoryBrand offers a clear and actionable framework that will help you craft stories that captivate and convert.
Online Content
Portrait versus landscape images on social media
Avoid images being grossly mutilated when posting portrait or landscape images on social media. Tips for portrait versus landscape on Facebook, Instagram, Twitter and TikTok.
Marketing
Graymail, what is it?
Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.
Online Content
Google AMP is dead
Google AMP is dead and will be switched off, and I argue that this is a good thing.
Online Content
Monospaced fonts: From Typewriter to the Matrix
Follow the white rabbit down the hole. From Stephen King's memoir of the craft to computer coding and the Matrix film. A short article on single-spaced-fonts.
Online Content
Site Search explained
Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.
Data-Driven Decisions
Web analytics made simple by using Plausible
How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
Online Content
Three principles of storytelling marketing
Unlock the power of storytelling in marketing with three key principles: Theme, Story Arc, and Stakes. Learn to emotionally connect and convert customers.
Online Content
iPhone Live Text
The new iOS15 feature Live Text finds words in the tiniest of corners. A story on how I searched for SOUL and found it in a little Amsterdam bookstore.