Marketing
Graymail, what is it?
Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.
Latest
Online Content
Google AMP is dead
Google AMP is dead and will be switched off, and I argue that this is a good thing.
Online Content
Monospaced fonts: From Typewriter to the Matrix
Follow the white rabbit down the hole. From Stephen King's memoir of the craft to computer coding and the Matrix film. A short article on single-spaced-fonts.
Online Content
Site Search explained
Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.
Data-Driven Decisions
Web analytics made simple by using Plausible
How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
Online Content
Three principles of storytelling marketing
Unlock the power of storytelling in marketing with three key principles: Theme, Story Arc, and Stakes. Learn to emotionally connect and convert customers.
Online Content
iPhone Live Text
The new iOS15 feature Live Text finds words in the tiniest of corners. A story on how I searched for SOUL and found it in a little Amsterdam bookstore.
Online Content
Ghost for blogging
If you want to stay independent as a creator claiming your online spot is crucial. With Ghost you are in a good position to build, grow and nurture this spot.
Images
Does my browser support WebP and/or AVIF?
A quick check to see if your browser or application support the modern image formats WebP and AVIF.
Website
Micro content. Small text, big impact.
How small bits of text called micro content explain and support your marketing message.
Search Engine Optimisation (SEO)
Semantic web and the knowledge graph
The semantic web is about describing the web of connections between ideas and objects.
Online Content
Metadata explained
Upscaling digital solutions often requires metadata. Meta means 'beyond,' and it's the invisible layer of data that describes other information.