Social media
How I’m Rethinking Social Media for 2025
What’s next for social media in 2025? Dive into my reflections on platform trends, user behaviour, and crafting a strategy that balances personal voice with staying ahead of the digital curve.
Search Engine Optimisation (SEO)
Get your key message across and optimise it for search engines (SEO).
Photography
Leveraging a Viral Photo: A Journey in SEO and Digital Strategy
How to benefit from an online, viral event. On the short term, when it happens, and longer term to benefit from search traffic on multiple online places.
Website
Moving to a New Domain
Moving your blog to a new domain? Learn how I transitioned smoothly, with tips on DNS settings, redirects, SEO updates, and more for a successful switch.
Etymology
Measures versus Metrics
Dive into the nuanced world of online data with Rob Hoeijmakers as he distinguishes between 'measures' and 'metrics.' Learn why these terms are crucial for effective digital strategy.
Search Engine Optimisation (SEO)
Meaning of Metrics, Statistics, Analytics, and Insights
Unlock your website's data. Let's have a look at the words metrics, statistics, analytics, and insights to help you make informed decisions.
Website
WordPress versus Ghost: A comparison for bloggers
Torn between WordPress's versatility and Ghost Pro's simplicity? This article is your compass in the world of blogging platforms.
Online Content
Structured Content
Discover how structured content, much like assembling mosaic art, can transform your web development projects. Learn why it's essential for consistency, SEO, and a future-proof online presence.
Website
Webpages require strong headings
Headings are like signposts that point the way through the text. Headings give good readability for humans and search engines. I revisited this basic but vital skill.
Data-Driven Decisions
Google Search Console, a wealth of insights
Google Search Console is indispensable. Discover how GSC allows you to analyse your search traffic, understand your audience, address technical issues and further improve your website.
Search Engine Optimisation (SEO)
Topic clusters and pillar pages
Enhance your website's visibility and authority: Dive into the world of cornerstone content, topic clusters and pillar pages. Unlock the secrets of effective internal linking.
Search Engine Optimisation (SEO)
My basis for SEO
Unlock online success with this SEO intro. Get a clear overview and steps to boost your website. No fluff, just actionable insights for better performance.
Images
Squoosh your images
Online app Squoosh squashes digital image file size but keeps your pictures crisp and colourful.