Writing
Will ChatGPT replace the content writer?
Discover the impact of ChatGPT on content writing! While the industry will undoubtedly change, replacing content writers is unlikely.
Search Engine Optimisation (SEO)
Get your key message across and optimise it for search engines (SEO).
Online Content
Get found in Google Discover
Google Discover is a news service provided by Google. In Android and the Google App. As a blogger, how to optimize for Google Discover.
Online Content
Gated content and paywalls
Learn about the term "gated content". It is content that is partially visible and for which you make a transaction, with personal data or money, to read or experience it. Let me explain.
Online Content
Make your own bio site
Make your own Landing Page for your bio instead, or use a service such as Linktree. My advice: make sure not to depend on Twitter or Instagram for linking.
Online Content
The outside of a web page
Unseen is unloved. This certainly applies to the outside of a web page. But does a web page have an outside? A short introduction to Open Graph.
Online Content
Blog writing workflow
A easy to use workflow for writing, translating and publishing blog articles. On Mac and iPhone. I will use paper, Ulysses, LanguageTool, Deepl and Ghost.
Online Content
Google AMP is dead
Google AMP is dead and will be switched off, and I argue that this is a good thing.
Online Content
Site Search explained
Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.
Data-Driven Decisions
Web analytics made simple by using Plausible
How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
Website
Micro content. Small text, big impact.
How small bits of text called micro content explain and support your marketing message.
Search Engine Optimisation (SEO)
Semantic web and the knowledge graph
The semantic web is about describing the web of connections between ideas and objects.
Search Engine Optimisation (SEO)
Measure Page Speeds with Core Web Vitals
Discover how to measure page speeds effectively with Core Web Vitals: LCP, FID, and CLS. Understand Google's key metrics for ranking and how they impact user experience. Explore both lab and real-user tools for comprehensive speed analysis.