Marketing Technology

Marketing Technology

Composable DXP explained

DXP and composable are not daily terms. Let me explain as an independent web strategist what it is and who is proving Composable DXP's.

Marketing Technology

Find the right CRM system

Discover the impact of CRM systems for any business size. Manage and analyze customer interactions throughout their lifecycle. Learn how to choose the right CRM.

Marketing Technology

The MACH Alliance

In a public online meeting I kept hearing the word MOC or MACK and in the chat I asked what it meant. It is MACH, from the MACH Alliance, the organizer of the meeting.

Online Content

The right CMS for your online content

Choose the perfect CMS: Learn what a content management system (CMS) does and find the right one for you.

Marketing Technology

Connect Facebook to Google Looker Studio

Connect your Facebook and Instagram data to Google Looker Studio, even if you don't have technical skills, and create custom reports and visualizations using the imported data.

Website

Intro to Digital Experience Platforms (DXP)

Get the inside scoop on DXP from industry veteran Rob Hoeijmakers. Understand the key features and how to select the right DXP vendor for your organization.

Marketing Technology

Content creation is an art, marketing technology is a craft.

Content creation is an art, marketing technology (MarTech) is a craft. And together they are hard to beat.

Marketing

Tools for creating landing pages and lead magnets

Looking for the best tools to create effective landing pages and lead magnets? Rob Hoeijmakers reviews top platforms like Leadpages, Wix, and HubSpot.

Marketing

Graymail, what is it?

Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.

Online Content

Site Search explained

Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.

Data-Driven Decisions

Web analytics made simple by using Plausible

How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.

Identity

Brand Indicators for Message Identification (BIMI)

There is a lot of fraud and spoofing when it comes to email. How do I know the email you send me is from you and your brand?